GameLynx
A skill-based matchmaking app that pairs golfers with compatible playing partners nearby, then gets the round on the calendar.
In development — store listings in progress
- React Native
- Expo
- TypeScript
- React 19
- +5 more
Custom software development
Custom software built around how your business actually works
One system that matches your real process, instead of four tools and a spreadsheet holding the gaps together.
The problem
Most growing businesses do not have a software problem so much as a seams problem. The quoting tool does not talk to the scheduling tool, the scheduling tool does not talk to invoicing, and someone re-types the same job three times a day. Off-the-shelf software assumes a process you do not have, so the workarounds become the process.
How we approach it
We start by mapping the workflow you actually run — including the parts that live in someone's head — then build the smallest system that removes the re-typing. Data model first, because the shape of the data decides what the software can ever do. You get working software early and often, so decisions are argued against something real instead of a document.
Custom software is worth building when the gap between how a product works and how you work has started costing real hours every week. Below that line, a configured off-the-shelf tool is usually the better answer, and we will say so.
The work is founder-led, which means the person mapping your workflow is the person writing the code. Nothing is lost in a handover between a sales conversation and a delivery team, because there is no handover.
What you get
- A written workflow and data model you can read without being technical
- A working application deployed to your own cloud accounts
- Role-based accounts for the people who use it
- Admin tooling so you can change reference data without calling a developer
- Source code in a repository you own, with setup documentation
- A handover walkthrough recorded for whoever joins later
Typical features
A good fit for
- Service businesses running operations across spreadsheets and email
- Organisations whose process does not fit any product they have trialled
- Teams who have outgrown a no-code tool and hit its ceiling
From real projects
What this has looked like in practice
Each of these is drawn from a case study on this site, not from a hypothetical.
- GameLynx runs as three separate deployables — a mobile client, a Flask API over PostgreSQL, and a moderation console — because the moderation workflow had genuinely different users and permissions from the consumer app.
- MileageSync models the same domain twice on purpose: raw captured trips, and the tax-year view computed from them, so a classification change recomputes a deduction without rewriting history.
Case studies
Projects demonstrating this work
MileageSync
A hands-free mileage logger that detects drives in the background and turns them into IRS-ready deductions, with every GPS point kept on the device.
In development — store listings in progress
- React Native
- Expo
- TypeScript
- SQLite
- +4 more
DeviceOps Command Center
A service-operations dashboard bringing IT assets, vendor contracts, backup checks, and service performance into one view instead of six spreadsheets.
Self-directed concept build — modelled data, not a live client system
- React
- Node.js
- PostgreSQL
- Docker
- +1 more
Questions about custom software
How do you price this?
A paid discovery sprint first, priced on its own. It produces the workflow map, scope, and a fixed-price build proposal. If the proposal is not right for you, the discovery output is still yours to take elsewhere.
Who owns the code?
You do. The repository, the cloud accounts, and the domains are all in your name from the first day, not transferred at the end.
What if we need changes after launch?
That is normal and expected. Ongoing support is a separate arrangement — see support and maintenance.
Can you work with the systems we already have?
Usually. If a system has an API or can export data on a schedule, it can be integrated. If it can do neither, that constraint is worth finding during discovery rather than mid-build.
Related
Services that often go with this
Thinking about custom software?
Start with a discovery call. It costs nothing to find out whether this is the right shape of work for your situation.
Prefer email? Contact@DeviceBytes.com